Together with SafeShops.be we created in 2013 a quality label for webshops. After attracting webshops towards the SafeShops community, it was time in 2015 to make some noise around the quality label itself and his carriers. But the price of the label was insufficient to use mass media.
That’s why we came up with an action week of 7 Sleepless Shopping Nights. During those nights the members of SafeShops could promote their webshop offering consumers a promotion or gadget on an online shopping platform. This events is up to his fifth edition in 2019 and attracts more than 25000 consumers towards the shoppingnight.be platform – About 130 webshops participated in the last edition of 2018.
We also found the resources with their existing business partners to create a radio and digital campaign with a reach of about 1,4 million consumers. Awareness, Engagement and Conversion towards SafeShops and its members was created.